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F37 Moon

Available in 3 weights

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F37 Bella
Bella
Family

About

Like a little black dress or a tailored suit, our award-winning F37 Bella font is timelessly stylish. It mixes bygone glamour with a contemporary aesthetic.

One of our best-selling fonts, F37 Bella is influenced by Swiss typographer Jan Tschichold’s early explorations of geometry and shape in letterforms. In particular, the perfect ball terminals of Tschichold’s Saskia font inspired us while drawing F37 Bella.

However, it was John Pistilli’s Pistilli Roman and the thin hairlines in Louis Dorfman’s work that finally inspired F37 Bella’s overall aesthetic shape and form. This interplay between fracture-thin hairlines and pronounced curves is key to F37 Bella’s charm and appeal.

Published In

2011

Specimen

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File Formats

OTF, TTF, WOFF WOFF2, EOT

Open Type Features

Stylistic Alternates
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Awards

TDC Tokyo, TDC Prize, 2012

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F37 Bella

Regular
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

F37 Bella

Heavy
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

F37 Bella

Stencil
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AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
  • F37 Bella

    Regular
    John Pistilli (1925—2003) worked for the advertising agency Sudler & Hennessey, where he was head of lettering design. Frances Elfenbein met him first in 1957 at Sudler & Hennessey. She writes: “John was the most skilled and creative letterer I had the privilege of knowing. He did the finished lettering for most of the designs Herb Lubalin created [at S&H], always adding refinements to the very rough sketches he received from Herb.” In 1964, Herb Lubalin made a typeface with him called Pistilli Roman.

    F37 Bella

    Heavy
    John Pistilli (1925—2003) worked for the advertising agency Sudler & Hennessey, where he was head of lettering design. Frances Elfenbein met him first in 1957 at Sudler & Hennessey. She writes: “John was the most skilled and creative letterer I had the privilege of knowing. He did the finished lettering for most of the designs Herb Lubalin created [at S&H], always adding refinements to the very rough sketches he received from Herb.” In 1964, Herb Lubalin made a typeface with him called Pistilli Roman.

    F37 Bella

    Stencil
    John Pistilli (1925—2003) worked for the advertising agency Sudler & Hennessey, where he was head of lettering design. Frances Elfenbein met him first in 1957 at Sudler & Hennessey. She writes: “John was the most skilled and creative letterer I had the privilege of knowing. He did the finished lettering for most of the designs Herb Lubalin created [at S&H], always adding refinements to the very rough sketches he received from Herb.” In 1964, Herb Lubalin made a typeface with him called Pistilli Roman.
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    Licensing Options

    We offer a range of licences on our website to suit different projects, needs and budgets. If you’d like to discuss developing a brand font with us, please get in touch.

    Desktop LicenceView

    With our Desktop Licence, you can install our OpenType (OTF) font software on your desktop computer or laptop (Mac or Windows compatible).
    Add to Cart

    Webfont LicenceView

    With our Webfont Licence, self-host Webfonts (EOT, TTF, WOFF, WOFF2) are based on your monthly page-views, costs are renewable annually.
    Add to Cart

    Brand Font Licence

    This allows bespoke licensing for Application, Broadcast, Brand Identity, ePublishing, Gaming, Merchandise, OEM, Server Licences, and more.
    Contact Us

    More F37 Fonts

    F37 Moon
    F37 Ginger
    F37 Judge
    F37 Bobby
    F37 Bergman
    F37 Jagger
    F37 Bolton
    F37 Jan
    F37 Ping Pong
    F37 Glaser Stencil
    F37 Factory
    F37 Ginger Round
    F37 Flux
    F37 F51
    [email protected]+44 (0)7968 503 551EULA
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